On this episode Jeanne is talking with SEO expert Tyler Horsley.
SEO, advanced marketing and analytics can be a very confusing area for many business owners.
What little and big things can we do right now that will bring results and how can we understand these big concepts better?
You will walk away from this podcast with a greater understanding of this complicated subject.
Dare I even say that Tyler makes it fun?
Tyler Horsley, Founder, and CEO of Nuclear Networking has worked in technology and marketing for over 12 years. He attended the University of Nebraska, was accepted into an accelerated program which led to an expedited BS in Criminal Justice Administration with an emphasis on Spanish foreign languages.
Prior to Nuclear Networking Tyler worked in sales, then shortly after graduating, worked as a federal agent for The Department of Homeland Security and a Technical Specialist at the IRS. Tyler finished his time in government as CTO for a USA military contracting firm. He holds over 32 certifications with the Federal Emergency Management Administration.
Tyler has an unstoppable appetite for growth, is an avid angel investor, and has grown and/or sold multiple multi-million dollar companies including a federal court reporting firm, chocolate ingredients company, a staffing company, wine subscription company, and more. Tyler has built and implemented nationally-recognized programs and efficiencies that have allowed his companies to thrive, cut costs, become scalable, and ramp up profits.
Tyler serves on the board for a worldwide entrepreneur organization (EO,) here in Colorado and regularly consults and speaks to successful business owners, portfolio management companies, and marketers. He is an industry thought leader in the space that is regularly invited to speak on panels and loves serving his community, as well as purpose-driven businesses, Christian organizations, and non-profits.
His number one goal is to meet and form an alliance with like-minded individuals who also believe that by working together, they can achieve more and make a greater impact in this world.
Free audit: https://www.nuclearnetworking.com/
Free local SEO tool (bottom of page): https://www.nuclearnetworking.com/local-seo/
News Spotlight: Nuclear Networking Featured In Inc. 2020
Episode Summary
On this episode Jeanne is talking with SEO expert Tyler Horsley. SEO, advanced marketing and analytics can be a very confusing area for many business owners. What little and big things can we do right now that will bring results and how can we understand these big concepts better? You will walk away from this podcast with a greater understanding of this complicated subject. Dare I even say that Tyler makes it fun?
Episode Notes
Podcast 021 | Get Your Business Seen with Tyler Horsley
On this episode, Jeanne chats with Tyler Horsley, founder and CEO Nuclear Networking, a
digital marketing agency that helps drive leads or sales to businesses.
2:25 “There are three portions of search engine optimization (SEO), the process of earning
Google’s trust, and appearing as qualified in your space. One part is content…one part is on-
sight SEO… the third part is called off-sight SEO.”
4:31 “If we can go to Google with a better story, and through backlink building show them 80
other people who are pointing a link back to your site, that’s one of the best ways to build trust
with Google.”
6:09 “Content on your website is pretty important: wherever there is content on your site, it
has an opportunity to rank, or show up first on Google.”
7:12 “Not all platforms are created equal…”
13:13 “What I don’t want to do, because I don’t really appreciate people who do this in our
industry, is use fear marketing…”
15:02 “If somebody is doing this on their own, definitely stay as close as you possibly can to
Google’s algorithm updates that they publish and do your best in that space.”
17:19 “We are the greasy technicians under the hood, most of what we do is not seen by
humans.”
21:21 “One misconception is that if I post a lot on facebook it is going to help my SEO. That is
just not the case…”
31:17 “SEO and paid advertising is not something you can quickly pick up, and most business
owners are already wearing a lot of hats…”
33:57 “We lead with education, because education cures anxiety…”
34:17 “If you are a brand new business owner, start with education…”
35:43 “You’ve made it this far doing nothing [SEO related], imagine if we tried…”
Tyler Horsley, Founder, and CEO of Nuclear Networking has worked in technology and marketing for over 12 years. He attended the University of Nebraska, was accepted into an accelerated program which led to an expedited BS in Criminal Justice Administration with an emphasis on Spanish foreign languages.
Prior to Nuclear Networking Tyler worked in sales, then shortly after graduating, worked as a federal agent for The Department of Homeland Security and a Technical Specialist at the IRS. Tyler finished his time in government as CTO for a USA military contracting firm. He holds over 32 certifications with the Federal Emergency Management Administration.
Tyler has an unstoppable appetite for growth, is an avid angel investor, and has grown and/or sold multiple multi-million dollar companies including a federal court reporting firm, chocolate ingredients company, a staffing company, wine subscription company, and more. Tyler has built and implemented nationally-recognized programs and efficiencies that have allowed his companies to thrive, cut costs, become scalable, and ramp up profits.
Tyler serves on the board for a worldwide entrepreneur organization (EO,) here in Colorado and regularly consults and speaks to successful business owners, portfolio management companies, and marketers. He is an industry thought leader in the space that is regularly invited to speak on panels and loves serving his community, as well as purpose-driven businesses, Christian organizations, and non-profits.
His number one goal is to meet and form an alliance with like-minded individuals who also believe that by working together, they can achieve more and make a greater impact in this world.
Free audit: https://www.nuclearnetworking.com/
Free local SEO tool (bottom of page): https://www.nuclearnetworking.com/local-seo/
News Spotlight: Nuclear Networking Featured In Inc. 2020
SUBSCRIBE ON: APPLE PODCASTS | GOOGLE PLAY | SPOTIFY