On this episode Jeanne is talking with designer, store owner and fashion guide Jennifer Little of HEYDAY.
They talk about honoring your journey and seeing how the dots truly connect when you look back over your path to getting where you are meant to be.
Jennifer talks honestly about navigating keeping a brick and mortar alive during the quarantine and what unexpected gifts where found during this time.
On this episode Jeanne is talking with designer, store owner and fashion guide Jennifer Little of HEYDAY. They talk about honoring your journey and seeing how the dots truly connect when you look back over your path to getting where you are meant to be. Jennifer talks honestly about navigating keeping a brick and mortar alive during the quarantine and what unexpected gifts where found during this time.
Podcast 018 | Don’t Doubt the Journey with Jennifer Little
On this episode, Jeanne talks with Jennifer Little a trendsetter and stylist, and owner of
HEYDAY, an online and brick-and-mortar store in Denver, Colorado and Fort Collins, Colorado
and sister store Knapsack.
2:27 “I have always been a big believer that design principles translate into all areas of
3:07 “I used to think ‘Gosh, this isn’t working and this isn’t working, and all these things I’m
trying just aren’t panning out.’ And I finally realized they were all setting me up for this
opportunity with HEYDAY.”
6:38 “As a creative, you know when you don’t have a creative outlet, you go crazy.”
8:50 “If I see something that’s not working, I do not force it, I just let it go and move on and
find the right avenue.”
16:34 “I started pilates and yoga; Changed. My. Life.”
23:15 “I think that element of surprise is what gives me life in a store. When I’m like ‘Oh my
gosh’. When I walk in I just know, this place is special.”
27:04 “The story element [of Instagram and Facebook] came along and I think allowed us to
capture a little bit more of a raw, genuine feeling…”
28:03 “What are you going to give yourself permission to wear?”
28:41 “If we like a top, we can wear it. There is no more ‘dressing for your body type’, we’re
letting go of all of that and hopefully really giving everyone permission to wear things that bring
31:10 “We have to stop worrying about what we think other people think.”
36:07 “When we do get really caught up in fear or in a situation that is completely out of our
control, it is important just to take that pause and let go, just let go completely, take a break.”
50:02 “I do rely on my gut a lot, that is how I feel like I’ve made 90% of the decisions in this
51:06 “I’ve heard that you get one notification to your intuition, you get one alert, and if you
don’t listen to it it’s gonna pass on. But what I’m finding is that with time it still surfaces.”
53:36 “Every single creative industry is relatable and transferable and translatable.”
HEYDAY is a fun, fresh, playful retail shop featuring a highly curated collection of quality women’s clothing, shoes, apothecary, home and stationery that are timeless, beautiful and modern. Always warm and welcoming, HEYDAY is committed to bringing fresh brands and notable designers to you.
Our philosophy is to effortlessly incorporate classic elements into your wardrobe — blending simplicity, luxury, style, comfort, flirtation and sophistication. HEYDAY provides options that exemplify quality over quantity for a beautiful, attainable look and lifestyle.
Jennifer Little—HEYDAY’S owner—has a strong eye for design, which plays an impactful role in her style. She is always looking at the full design scope when putting together a perfectly curated lifestyle. She has the uncanny ability to recognize everyone’s beauty and style. Jennifer’s fun-loving, playful approach makes clients welcome and instantly at home. Regardless of medium, she implements color, texture and pattern in a fresh, soft, clean way.
Raised in Georgia, Jennifer has an appreciation for country life and city living. Born on the Georgia coast, she played outside on the rope swing and hunted for snails in the Darien marshes.
A few years later she moved to Athens, and in 1987 she moved to Peachtree City to begin various entrepreneurial endeavors in the neighborhood. Months later, Ryan Little moved into the same cul-de-sac and elementary school love was alive. Choosing Furnishings and Interiors at the University of Georgia was a natural fit for Jennifer’s love of photography and design. Jennifer and her husband Ryan, made stops in Starkville, Mississippi and Tallahassee, Florida where their children Luke and Emory were born. Now calling Fort Collins home, Jennifer spent four years locally growing her photography business, which began in Florida. Bringing together interior design, fashion, and photography was the perfect culmination of talents and dreams for Jennifer and HEYDAY.
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