The Jeanne Oliver Podcast Episode Seven | Shabby Chic with Rachel Ashwell

 

The Jeanne Oliver Podcast

 

I am talking with Rachel Ashwell, the creator of the iconic brand Shabby Chic.

Rachel talks about the huge influences that led to her love of vintage and design, her own journey of living in the US and Britain (and how she lives differently in each), how she honors her creativity and how she knows when she needs to say no to new opportunities.

This is an honest and authentic look into the heart and mind of the heart behind the Shabby Chic brand.

 

 

Episode Summary

I am talking with Rachel Ashwell, the creator of the iconic brand Shabby Chic. Rachel talks about the huge influences that led to her love of vintage and design, her own journey of living in the US and Britain (and how she lives differently in each), how she honors her creativity and how she knows when she needs to say no to new opportunities. This is an honest and authentic look into the heart and mind of the heart behind the Shabby Chic brand.

Episode Notes

30 years ago Rachel Ashwell had a very simple mission; to inspire, guide and educate households across the world to live beautifully and comfortably without care. To invest in practical solutions rather than meaningless décor and to surround oneself with treasures that bring joy and breathe life into a home. These have become the hallmarks of Rachel’s “Shabby Chic” philosophy; a way of living that has inspired households across the world.

Today we move onto the next chapter of our story. Inspired by our past and elevated to meet the needs of our ever more discerning customer, we bring you “Rachel Ashwell.” A designer collection of furniture, bedding and bath essentials that are an evolution of Rachel’s timeless design philosophy. Incorporating luxurious textiles, exquisite details and uncompromising quality that stands the tests of daily life.

Currently Rachel Ashwell operates a retail location in Los Angeles as well as an online store, shabbychic.com. Both offering high quality furniture, bedding, décor and hand-picked flea market finds. Her “Simply Shabby Chic” collection is celebrating its 12th year at Target. With several new branded partnerships coming soon.

In addition to her businesses, Rachel Ashwell has published 10 books, most recently in 2018 with Cico Books called “My Floral Affair.”

You can find more of Rachel’s storytelling at Shabby Chic.

Also new clothing is available at https://www.shabbychic.com/ and https://www.dillards.com/search-term/shabby+chic?orderBy=6

 

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Comments

  1. Laura McDaniel

    Rachel is one of my biggest inspiration and I miss her shows (she was the original Magnolia)! I loved finally getting to see her place in Round Top, Texas (sadly to hear she sold it) and I have the passion to create a TRUE shabby chic home myself.

    Loved also hearing her share about the change of seasons – I could FEEL how she felt about that and why it IS so important!

    Thank you so much for adding her to your podcast. Are you also sharing the written transcripts? I would LOVE that!!

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