I am talking with Kristin Varela-Schild about her journey of trusting her intuition while building strong and sustainable businesses.
The more she learned to leverage what makes her unique she was able to build businesses that impacted her world.
This podcast is all about following your gut, learning to think outside the box and infusing more of you into your business.
Episode Summary
On this episode Jeanne is talking with Kristin Varela-Schild about her journey of trusting her intuition while building strong and sustainable businesses. The more she learned to leverage what makes her unique she was able to build businesses that impacted her world. This podcast is all about following your gut, learning to think outside the box and infusing more of you into your business.
Episode Notes
Podcast 010 | Leverage What Makes You Unique with Kristin Varela-Schild
On this episode, Jeanne interviews Kristin Varela-Schild, entrepreneur and founder of Kristin’s Farm Stand, an online farmers’ market delivering food straight from farms to your home.
3:30 “I had this very vivid dream, that I was going to start a company writing car reviews specifically for women and moms. And I woke up in the middle of the night and thought, ‘Well that’s bizarre…’”
4:33 “I finally thought, I’m going to tiptoe into this just to get it out of my system. I’m sure I’ll fail, but I’ll take the first couple steps. And every step I took, the doors blew open.”
6:28 “I think most of the time, you have no idea how the pieces are going to fit. For me, the biggest lesson with that first business was listening to my intuition.”
10:02 “I was my own target market with that first business, and with my current business I am my own target market, so I really understand what the need is.”
14:14 “It can be very difficult to decipher all of these different marketing messages in the grocery store to find which produce is actually local, which is actually organic…so I started Kristin’s Farm Stand…”
16:47 “The main thing that I wanted to convey was trust. I felt so disenfranchised with health food stores I used to go to and love and trust. The more that I learned, the more that I understood how I was being misled.”
17:41 “Ultimately that’s what led me to using my name, because I wanted to develop a close relationship with my customers whether I see them in person or not.”
20:53 “Regenerative farming is all about improving the soil quality of the land so that we’re able to capture carbon from the air and pull it back into the soil, essentially reversing all of this damage from years and years of big ag.”
25:19 “We were not afraid to try to do things differently. Sometimes I think no having experience is actually incredibly beneficial because you are not privy to the same boundaries that other people are.”
30:28 “With each of my businesses, I didn’t go out and seek them, they came to me.”
32:01 “To be able to have that trust in your intuitive voice is just incredibly powerful in all areas of life.”
32:50 “What I realized with my businesses is that if you’re brave enough to just take the roller coaster ride that is set out in front of you, it will always turn out better and more enriching than the path that I would have planned for myself.”
Kristin Varela-Schild is the founder of Kristin’s Farm Stand (Denver, Boise and Salt Lake City). She has a successful entrepreneurial background with an emphasis on branding, marketing and building a passionate following using traditional mass media and social media. Her last online company was acquired by a large multi-media conglomerate just 36 months after its launch date.
Through personal experiences, Kristin has become educated in her food choices and disenfranchised with misleading marketing from health food stores she used to trust to source her food. With a daughter who became extremely ill with an autoimmune disease that is solely manageable utilizing food as medicine, finding the cleanest possible produce and protein became a mission in healing her teen daughter.
Kristin’s family has been raising organic vegetables, pasture-raised chicken eggs and grass-fed/finished beef since 2011. Kristin started Kristin’s Farm Stand so other consumers could have a single transparent place to trust and buy fresh from the farm products without being bombarded by confusing terminology and messaging.
Kristin has a personal connection and direct line of communication with both local growers and world-renowned agricultural experts including Gabe Brown of Nourished by Nature, Blaine Hitzfield of Seven Sons Farm, Dr. David Johnson (soil science expert) of New Mexico State University, Dr. Alan Williams of Joyce Farms and more.
Kristin’s Farm Stand is the recipient of the 2019 Implementer Award at the Sustainable Denver Summit. With her past business, Kristin has appeared on Good Morning America, The View, CBS The Early Show, The Rachel Ray Show, along with spotlights in The Wall Street Journal, Money Magazine, Parenting Magazine, Shape Magazine, Parents Magazine, USA Weekend, USA Today along with hundred’s of local television news, radio, online and print articles.
Kristin is amazed daily at the healing power of clean food, and the remarkable business and life path that following your intuition can take you on.
KristinsFarmStand.com (Colorado)
@kristinsfarmstand
@kristinsboise
@kristinssaltlake
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